What are International Luxury Wedding Planners and What Makes a Luxury Wedding?

The term ‘luxury wedding’ has become a bit of a buzzword over the last few years It’s certainly an expression you hear more often now than when I started the first international luxury wedding planners in Ireland back in 1997! But, of course, luxury is a relative term. We all define it differently. So what does having a ‘luxury wedding’ actually mean? What does it take to plan a luxury wedding? What are international luxury wedding planners and how are they different? If you’ve ever been curious about these questions then read on to find out more about what puts the ‘luxe’ in luxury events!

International Luxury Wedding Planners Tara Fay

Some people assume that the distinguishing factor when defining a luxury wedding is cost. However, while it’s true that it’s generally accepted that a luxury wedding budget will be over $100K, it isn’t just about the spend. Instead, what makes a wedding ‘luxury’ is that it is all about the experience. Some are huge events spread over multiple days with hundreds of guests. Others are intimate affairs with a carefully selected group of family and friends enjoying a bespoke program of events. But in all cases, luxury wedding clients are looking to take care of their guests and give them a once-in-a-lifetime experience. They put a high priority on hospitality and their guests’ comfort and they value exclusivity, original artistry, and that elusive wow-factor.

As international luxury wedding planners, it’s our job to understand this, and to create an elevated experience that is tailored to each couple’s unique tastes, preferences, and hosting style. We conceptualise and execute thoughtful touches that make this incredible moment of celebration into one that will live on in the memories of all who attend. As guests move from one part of the wedding to the next, they should experience a feeling of anticipation, wondering what’s next, and delight as each new detail is revealed. Some of those event elements will be opulent, like breathtaking statement floral installations or celebrity entertainment. Others are small personal touches, or those that speak of quality and elegance. From beginning to end, a luxury wedding should feel like a celebration unlike any other.

Luxury weddings aren’t just about the guest experience. They’re also about the experience of the couple and their family, from the moment they make their first contact. Putting your wedding day in someone else’s hands takes a leap of faith, and in return you should enjoy a planning and design process that feels comprehensive, cohesive, supportive, comfortable, and bespoke. When it comes to the wedding day, you should be able to relax and enjoy every second without a moment of stress or worry. Our clients are king, and they expect (and receive) excellence!

So what makes international luxury wedding planners different? It takes a special blend of skills to create luxury weddings. For example, creativity, artistry, vision, meticulous attention to detail, impeccable organisational and management skills, an unflappable personality, and a well of experience and professional contacts to draw on. And, of course, while fee structures vary from one planner to the next, you should expect an international luxury wedding planner’s fees to be a significant portion of your budget. Planning a high-end wedding can take hundreds if not thousands of hours, and no other single service provider will put as much time, expertise, and hard work into your big day as your planner. That’s why, if you’re planning a luxury wedding, it’s important to invest in someone who is able to take on the challenge, exceed expectations, and be the ultimate advocate for you and your vision. This elite group of professionals are the best in the business worldwide, and I’m proud to count myself among their ranks.

Since founding my events company, my team and I have created and produced some of the biggest luxury weddings in Ireland and Europe, for an exclusive list of clients that include celebrities, business and political leaders, and public figures. I have worked alongside the world’s top floral designers, couturiers, chefs, stylists, and photographers, and am regularly featured in magazines and on radio and television, where I am the co-presenter of RTE Ireland’s My Big Day: Home or Away. I have also worked closely with the national tourist boards to promote Ireland as a destination wedding location.

Want to know more about our services as international luxury wedding planners? Don’t hesitate to get in touch!

Slán go Fóill,


Images by Story of Eve, Fred Marigaux Kieran Harnett

How to Make Your European Destination Wedding Easy on Your Guests

So you’re dreaming of a European destination wedding? There are so many incredible destinations in Europe to choose from, whether it’s a villa in Italy, a castle in Ireland, or something completely different. But here’s a little secret: one of the keys to a successful destination celebration is ensuring that your guests have an amazing experience. After all, they’re giving up time, travelling some distance, and often spending a fair amount of money on flights and accommodation to be there with you. Plus, unless they’re familiar with the location, you’re also asking them to step out of their comfort zone, which isn’t easy for everyone. The least you can do in return is consider their needs as you plan your big day. Fortunately, it just takes a little consideration and forward thinking to make your European destination wedding easier and more enjoyable for every one of your guests.

Send out save the dates as early as possible

Your guests will need to take time off work, book international flights, reserve hotels, and possibly arrange house or pettsitting and childcare. So it’s important to give them as much notice as possible once you’ve settled on the location for your European destination wedding. Up to a year in advance is perfectly acceptable. The actual invitations should ideally be sent around 90 days before the event. This will not only give your guests time to plan, it will also help to get the RSVPs in earlier, so you will know how many people to expect.

Offer lots of accommodation options

When booking your European destination wedding venue, it’s a good idea to find out about accommodation nearby, and at a range of prices. While some venues will be able to host all your guests on-site, others may only have room for the bridal party or no accommodation at all. Having everyone in the same place or nearby makes a lot of sense, as it makes it a lot easier to organise activities and transportation. (An airport transfer is always greatly appreciated!) It’s a good idea to block book hotel rooms where possible – be sure to ask that the price you negotiate is good for a few days before and after the wedding, as many people use the opportunity to turn a destination wedding into a mini-vacation.

Create an informative wedding website

A website is a must for a destination wedding, wherever it’s located. It allows you to communicate up-to-date information with your guests on flights, accommodation, discounts, weather, local customs, transportation options, local attractions and restaurants, and more. You’ll often find the same questions coming up again and again, so it’s a good idea to create a FAQ section that you can update as needed. With COVID-19 still a factor, it’s especially important to communicate effectively. Guests will want to know details like testing requirements for getting to their destination and home again, safety provisions during the weekend, etc. Is there on-site testing at the venue or hotel? Which restrictions do they need to know about? Be sure to make all of this clear – and current.

Organise group activities

One of the best parts of having a destination wedding is getting to explore a new city or country while spending time with your loved ones and making lots of memories. Organise some special group activities, outings or events that showcase the location or culture. For example, wine or olive oil tastings, boat trips, guided sightseeing tours, or cooking classes.Talk to your European destination wedding planner – we are always happy to provide our clients with suggestions!

Make them feel welcome

It’s all about hospitality! Think about how you can make guests feel at home. A welcome bag or box in their hotel room is a great way to start, but a personal note makes it even better. Take it one step further with nightly treats left on their pillow like local chocolates or sweets. And don’t stop once the wedding’s over. A morning-after kit or one for the plane will show how much you care and appreciate them.

Need help planning your European destination wedding? Give us a call!

Slán go Fóill,


Images by Fred Marigaux Photography, Christina Brosnan,